Page 60 - AVN July 2016

by SHERRI L.SHAULIS
RUBBE
R
REMADE
LELO reenvisions condom, taps Sheen to endorse
FEATURE
LELO, the Swedish pleasure products
manufacturer that was one of the
first to focus exclusively on items
made from high-quality materials
and featuring innovative technology,
presented one of the first major
developments in condom design
with the global launch of the LELO
Hex, which has been endorsed by
Hollywood actor Charlie Sheen.
During the launch party, which
took place June 13 in a trendy space in
New York’s Hell’s Kitchen, guests and
international members of the press
enjoyed hors d’oeuvres and themed
cocktails—the Hexecutive and the
Hexquisite—while they learned about
the new condom.
Filip Sedic, one the three original
founders of LELO, addressed the
crowd, discussing the research and
work behind the development of he
Hex and the features that set it apart
from others on the market.
“Thirteen years ago, we set out to
change the sex toy industry forever,”
he said. “We wanted to transform
sex toys using modern technology to
make them beneficial to customers all
over the world. The industry changed
us too, because as we grew we began
to focus more on sexual health and
sexuality.
“Seven or eight years ago, we had
people asking us why we couldn’t
make condoms out of the same
silicone we used to make our sex toys
so silky soft,” Sedic continued. “We
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