Page 68 - AVN January 2016

Speaking of firsts, the Dark X launch
marks the first time you’ve debuted
both a studio and a website at the
same time. Can you talk about the
differences between marketing web-
based content versus DVD?
When we partnered with Gamma
to form O.L. Entertainment the goal
was to use both our strengths—
theirs as a leading internet company
and ours as a leader in content and
DVD distribution—to form the best
possible studios and sites in tandem.
We are doing just that. By combining
our talents the “X” studios and their
websites have a specific team dedicated
to its marketing both online and off,
making it possible to launch a studio
and its site together. We’re constantly
pooling our 30-plus years of adult
expertise for the best possible impact
and sales success.
What kind of release schedule are
you looking at for online scenes and
DVD titles?
Like all the X brands DarkX.com does
weekly updates, with the occasional
added bonus scene for members to
enjoy. Our first DVD release came out
in December, with one DVD a month
continuing. As time progresses we will
look at increasing the release schedule.
Hard X and its sister studios are un-
der a different affiliate network than
the Mile High Media studios. Do you
take a different approach to market-
ing this content online?
Mile High’s sites are part of the
Famedollars network, which is owned
and operated by Gamma Entertainment.
It’s really how our partnership began
to form for O.L. Entertainment. We
then created O.L. Entertainment when
we bought Blazing Bucks and began to
produce content together; hence the
launch of the X brands. That being said,
the X studios and their websites have
a specific team dedicated to marketing,
pooling years of expertise in online
marketing (courtesy of our partner
Gamma), concentrating on each brand’s
specific need for the most effective sales
impact.
Covering the Bases Scenes on DarkX.com
feature Alina West and Prince Yahshua (top) and
Piper Perri and Jon Jon (middle). Bottom, box covers
for upcoming titles from Mile High Media’s many
FEATURE
couples-oriented studios: TransSensual’s My TS
Teacher, Sweet Sinner’s Sibling Rivalry 2, Sweetheart
Video’s Lesbian Stepmother and Icon Male’s Cheaters.
68 | AVN.com | 1.16
Mile High Media has long offered a wide array
of adult content. Now, with the addition of Icon
Male and TransSensual, you cover the entire
adult marketplace. From that vantage point,
do you see differences between consumers of
straight, lesbian, gay and trans erotica?
There are of course differences; however, I can
tell you that there is also a universal qualifier
to any adult content—good porn is always in
demand. We approach all segments with the same
underlying goal: to make the best porn that fans
will keep coming back for. That starts with our
awarded directors: Nica Noelle, James Avalon,
Bobby Manila, Dana Vespoli, and Mason. They
work hand-in-hand with us to guide the studios
and keep the quality at its highest level.
What would you say is the biggest influence
your company has had on the adult industry?
Without creating a big debate as to who did
what first, I will say that Mile High Media has been
integral in leading the couples erotica explosion
and the emphasis on features and dramas with
forbidden elements—much of that courtesy of
Nica Noelle and the ‘Sweet’ studios (Sweetheart
and Sweet Sinner) we established with her and
now with Icon Male and TransSensual studios.
Our goal is to give our directors the environment
to explore and expand creatively. Unlike some
in the industry, we are happy to see competition
as we feel it has made this genre so strong in the
marketplace.
For the latest Dark X news, visit Blog.DarkX.com.
DarkX.com is a standalone member site. Interested O.L.
Entertainment affiliates may direct inquiries to affiliates@
blazingbucks.com.