Page 62 - AVN February 2016

PLEASURE PRODUCTS
ANME Founders Show Marks Two Decades
Once a warehouse show for the Big 5—
CalExotics, Pipedream Products, Nasstoys,
Doc Johnson and Topco Sales— the ANME
Founders Show has evolved into a twice-annual
showcase for the founders and other manufacturers.
And last month the show celebrated its 20th
anniversary during a two-day run at the Marriott
Burbank Airport Hotel.
CalExotics—the manufacturer that unveiled its new
name and rebranding campaign at the last ANME—
revealed its new collection called Inspire, which
features various sexual health products for women and
which will support the Living Beyond Breast Cancer
organization (packaging shown at right).
“The line features dilators, Kegel exercisers, a
remote-controlled breast massager and more,”
said Nichole Grossman, director of social media
and marketing for CalExotics. All Inspire products
are waterproof and made of silicone. The powered
items are USB rechargeable and boast 10 functions
of vibrations, pulsation and escalation. A portion of
the proceeds from Inspire product sales will benefit
Living Beyond Breast Cancer, a charity that provides
programs and services to people whose lives have
been impacted by breast cancer. CalExotics founder
and CEO Susan Colvin has long been a supporter of
the organization.
Also creating buzz at the CalExotics booth was the
Luxe, a touch-sensitive vibrator. The Luxe is a phallic-
shaped piece that is harness-compatible, and is
equipped with sensors in the shaft that increase the
intensity of the 10 functions when touched. The piece
is USB rechargeable.
In the booth for Jopen,
CalExotics’ sister company,
reps showed off the new
Vanity Special Edition
products. Each of the
four products is a sleek
and sophisticated take
on a rabbit-style dual
stimulator. The pieces are
waterproof and boast
seven independent
functions.
Also new for
Jopen is the Callie
collection of vibrating
massagers.
The pieces
features
fluid shapes,
white silicone
and faux jewel
accents to add a
touch of elegance
to intimate play. The
collection initially offers
a mini massager, mini
wand, dual massager and
vibrating wand.
Celebrating its 40th
anniversary this year, Doc
Johnson had a host of additions to existing
lines, as well as a new product debut.
In the American Bombshell collection, Doc
Johnson released a new color for new pieces:
the bright red items are called Cherry Bombs,
explained Sunny Rodgers, director of marketing
for Doc Johnson. Also new is the Booty Bling
collection of silicone anal plugs with jewel
accents in the base.
Collections that will see new additions in the
coming weeks and months are Mood, OptiMale
and Platinum, among others.
The newest products at the Doc booth that
garnered plenty of attention were the Buzz
Liquid Vibrator and the Tryst.
Buzz Liquid Vibrator is an odorless scent
designed to heighten a woman’s sensations
when applied to the clitoris. Made in the USA
in an FDA-approved facility, the gel subtly
stimulates, and its effectiveness increases with
use. The formulation is free of sugar, paraben
and glycerin. Each bottle contains about 70
applications and has a three-year shelf life.
“The Tryst is our first foray into a more ‘luxury’
item,” Rodgers said. “It is a multi-erogenous
massager” (pictured at top right).
The Tryst features “ears” that extend from the
base and come together again, creating a circle.
The tips of the ears can be used for nipple
stimulation or clitoral stimulation. The piece can
circle a penis or vibrator and the ear tips and
the base can help stimulate the clitoris and/or
the perineum.
“The Tryst can be a cock ring, a nipple
massager, a lay-on … it can be used by men,
women and any combination of couples,”
Rodgers said. “It can be used internally or
externally. The possibilities are almost endless.”
This time around, Pipedream Products
showcased additions to various lines, including
the Fetish Fantasy Series Collection. Coming
soon are hollow strap-ons that have the added
stimulation of remote-control vibrations,
explained Brian Sofer, digital marketing director
for Pipedream. He noted the Extreme Toyz line
will also see new mega masturbators: the Fuck
Me Silly Bubble Butt and Phat Ass White Girl.
The Bubble Butt masturbator weighs an
impressive 32 pounds, and is sculpted so it can
be used belly-up for missionary position, or
flipped over for doggie style.
“We also added new SKUs to the King Cock
line,” Sofer said. “There are about 12 new SKUs,
and they are dual density for the first time.”
Pipedream also introduced new novelty—in
the truest sense of the word—products. The
Wanachi Mega Massager (left), which is billed
as the world’s largest vibrator, was on display, as
was the Wanachi Micro Massager, the smallest
version of the vibe ever made. Also drawing
attention were the new Princess Lay-Her blow-
up love doll and the Schlong Bong.
In the Topco Sales booth, the Twerking Butt—
which made its debut at the ANME Founders
Show last July—continued to draw crowds,
as did the manufacturer’s newest app-driven
vibes and masturbators, some of which can be
paired together to bridge the physical distance
between lovers in long-distance relationships.
Also among the new items was the
Handyman Stroker.
“It’s a masturbator that vibrates, and has
sensors the help increase the vibration intensity
with any increase in the user’s hand motion,”
said Kim Airs, sales rep for Topco Sales.
Also new this show for Topco were plan-o-
grams, many of which include wall skins, to
make it easier for retailers to set up a Topco
destination area in their stores, Airs said.
“They are designed for many of our best-
selling collections, some of which have been
repackaged for a cleaner, crisper look,” Airs
said. Among the lines featured in the plan-o-
grams and repacks include Climax, CyberSkin
and Average Joe.
Nasstoys—the only one of the Big 5
manufacturers headquartered in New York—
showed off new items to their new and popular
Surenda line of pleasure products, including
Silicone Cuffs that boast one-piece construction.
Also new from Nasstoys is a Travel Pump Kit,
which features a traditional pump, stretchy and
textured cock rings and more, all of which are
packaged together in a traditional shaving kit
bag for easy storage and transport.
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