Page 38 - AVN September 2015

TECH NEWS
COMPANY NEWS
CCBill Releases
FlexForms 1.0
CCBill, a global
e-commerce solu-
tions provider, has
announced the latest
update release of its
dynamic FlexForms
payment system. Flex-
Forms 1.0 sharpens
some functionalities
within the system so that merchants can more
efficiently manage the payments portion of
their business operations.
For instance, the addition of Single Euro Pay-
ments Area (SEPA) enables merchants to offer
all payment types and instantly reach buyers
in 29 European countries without intensive ef-
forts. Furthermore, the new automatic conver-
sion of a recurring price point to a single price
point for EU payment types that only support
single purchases opens more potential revenue
opportunities. These new updates to FlexForms
complement the payment system’s underlying
approach of providing a fully featured tool that
is also easy to use.
“A key component of FlexForms is its ability
to offer merchants a tool they can use to create
one payment link to reach all consumers and
present those consumers with native payment
options regardless of their location,” said Gary
Jackson, managing VP of sales and internet
markets for CCBill. “The 1.0 update solidifies
this capability by fully incorporating additional
payment types and methods commonly used
in the European region within an interface that
makes it easy to create and control a variety of
payments-related parameters. Making forms,
customizing them to regions, adding instant
promotions, and reaching a global audience has
never been simpler.”
FlexForms 1.0 also addresses how various
European currencies are displayed to con-
sumers, to better help merchants provide the
applicable payment options to buyers across
the globe. This addition, along with FlexForms’
ability to sense the country, language, and cur-
rency of the buyer, truly localizes the purchase
experience.
“Enabling global business has always been a
major focus for us, and FlexForms is just one of
the tools we offer to help in this regard,” added
Jackson. “Of course, all the tools and func-
tionalities don’t mean a whole lot if they are
difficult to use. And with FlexForms, setting up
a global payment flow is quite intuitive.”
FlexForms is currently available to any
CCBill merchant. To begin using the forms,
CCBill merchants can visit the FlexForms area
within the CCBill Admin Portal. For details,
email merchantsupport@ccbill.com or call
(800) 510-2859.
38 | AVN.com | 9.15
Netbilling Offers Fraud Defense Tools
Do you know what EMV is, and how
it might affect your e-commerce
or retail business? Netbilling can
provide some insight. The company
has shared the following informa-
tion about EMV, which stands for
Europay, MasterCard, Visa.
EMV is the chip-based technology
now being used by banks when they
issue credit and debit cards. It is vir-
tually impossible to duplicate these
chip cards. International market
migrations to EMV chip have proven
that chip cards help reduce coun-
terfeit fraud significantly. Although
the magnetic stripe is still on the
card itself, the EMV chip is secure
and encrypted when used with the
chip, rather than “swiping” the card.
With security flaws in the current
non-EMV-enabled system, the ability
to steal a card or forge a signature is
quite common. Technology has even
become available on the black market
for both reading and writing the
magnetic stripes, making cards easy
to clone and use without the owner’s
knowledge.
EMV use has been prevalent in
Europe and other countries for some
time now with great success in retail
fraud reduction. EMV adoption in
the USA has been slow. Until the
major card data breaches over the
past couple of years here in the U.S.
from Target, Home Depot and others,
there was no clear date for imple-
mentation in the United States, until
recently. As of October 2015, ore
than 500 million EMV compatible
credit and debit/bank cards will have
been issued to U.S. citizens.
The shift to EMV-compatible
terminals in the USA for retail stores
will certainly reduce card present
transaction fraud. However, there is
little doubt that as a result, online
fraud will increase significantly. The
payment card networks will shift
liability for fraudulent transactions
to the party to a transaction that has
failed to deploy EMV technology,
whether it’s the card issuer or the
merchant. That is intended to pres-
sure both card issuers and merchants
to make the investments necessary to
move to chip card technology. This
begins October 1, 2015.
In other words, if fraud happens
on a credit or debit card and the
merchant is not EMV-enabled, they
could be liable for that charge and
associated fees. So what does this
mean for online retailers, adult and
mainstream, in the U.S.? With in-
store transactions presumably safer
as more consumers use EMV-enabled
cards, criminals will surely increase
their efforts at targeting online retail-
ers. In the E.U. and Australia, online
fraud has increased 10 percent since
they have implemented EMV.
This is an important reason for
online merchants to tighten up
their scrubbing using NETbilling’s
Fraud Defense tools, which are fully
customizable.
The NETbilling payment gateway
offers numerous Fraud Defense
tools to help e-commerce merchants
fight online fraud. This is often
called “fraud scrubbing.” Merchants’
transactions are “scrubbed” based
on more than a dozen filters that are
in place that compare data including
credit card numbers, email address-
es, street addresses, IP addresses,
bank bin numbers and many other
factors. In the Fraud Defense setup
within the NETbilling administra-
tion area, merchants have the ability
to select or unselect any fields to
exclude when NETbilling scrubs
transactions.
For more information about Fraud
Defense, contact a NETbilling repre-
sentative at support@netbilling.com
or (661) 252-2456.
C.O.D. Capital Helps With C.O.D. Shipping
Mainstream financial institutions aren’t always willing to
give credit where credit is needed ... particularly in the
adult marketplace. So what’s a business owner to do?
C.O.D. Capital has evaluated this problem and believes it
has a solution: a check guaranty service to finance C.O.D.
shipments between vendors and retailers.
Now, C.O.D. Capital is reaching out to make the adult
industry aware of its services. According to C.O.D., no
adult industry vendor or retailer will be turned down.
C.O.D. Capital is a check-hold finance company that
guaranties C.O.D. shipments between retailers and ven-
dors to reduce collections risk. Registering with C.O.D.
Capital enables terms to be offered to 100 percent of U.S.
customers (buyers/retailers) at no risk or recourse to the
vendors (wholesalers/manufacturers). C.O.D. Capital can
supplement a vendor’s terms to existing customers and
offer terms to those that previously did not qualify.
The company’s check-hold financing program assists
the vendor and the retailer in several significant ways.
From the perspective of vendors looking to ship orders,
C.O.D. Capital facilitates their ability to ship orders to
retailers they might not be willing do business with if not
for the check guaranty program. Once C.O.D. Capital ap-
proves an order to be shipped by the vendor, the vendor
is assured of receiving funds.
The program allows the vendor to eliminate the risks
that are associated with getting paid upon delivery.
First, C.O.D. Capital pre-authorizes and guarantees the
shipment to the retailer. Second, C.O.D. Capital pur-
chases the check from the vendor (non-recourse) once
it is received back from the shipping company, therefore
eliminating the risk of NSF (non-sufficient-funds) checks.
Based upon C.O.D. Capital’s underwriting of the
retailer and because of the check guaranty to the vendor,
the retailer is able to place orders with the vendor and
have the vendor ship to the retailer on a C.O.D. basis.
Also for the benefit of the retailer, C.O.D. Capital does
not deposit the retailer’s check immediately once it’s
received. C.O.D. can hold the check for 30 days or even
60 days from the date the merchandise was received.
“The adult industry has been denied the financing
available to mainstream industries for too long,” said
Tony Albritton, regional sales director at C.O.D. Capital.
“We’re an innovative company, so who better to offer our
services to? And our rates are competitive.”
For more information, visit CODCapital.com or call
Albritton at (214) 296-9503, or directly at (817) 317-
6289, or email him at tony.albritton@codcapital.com.