Page 72 - AVN November 2015

Ooh By Je Joue Collection Debuts
Entrenue First to Distribute Crowdfunded Eva Vibrator
Adult distributor Entrenue is ready to introduce
received rave reviews from both men and women who
retailers to Eva, a hands-free clitoral stimulator
attest their sex lives have been improved by the
that got its start on Indigogo. While not the first
product, and almost 10,000 units have been pre-
crowdfunded vibrator, it’s certainly one of
sold via crowdfunding channels.
the most successful, making history with
“Our customers have been asking about
a campaign that garnered more than
Eva for more than a year now—no surprise
1,000 percent of its original goal.
following the sensational success of its
Now officially in production, Eva is
Indiegogo campaign,” Entrenue President
on its way to consumers—and Entrenue
Joe Casella said. “We were the first to
is bringing the wearable couples vibe
approach the ladies of Dame Products to
to the adult market.
vet their interest in adult retail and they
Eva is a clitoral massager with flexible
were thrilled to work with us. It’s rare in this
“legs” designed to fit under the labia majora, keeping
industry to see a product that breaks the mold and turns
the vibrator in place without straps or distraction. Eva’s
heads, and we knew that Eva would be a perfect fit in our
creators hope to close what they deem the “Pleasure
unique catalog.”
Gap” by giving women an easy and unobtrusive tool that
The silicone vibe is USB rechargeable and water-
helps orgasms come easier, especially in sexual positions
resistant for easy clean-up. Users can click through its
in which holding a sex toy might be difficult.
three speeds using one big button, making Eva as easy to
Eva was developed with the help of extensive user
use as it is innovative.
feedback and a number of 3D-printed prototypes. The
Counter display pieces are available, including Dame
user-friendly design is intended to let the wearer enjoy
Products’ signature beaver: an eye-catching 5-inch-tall
vibration without compromising her partner’s comfort.
figurine that holds the Eva in its paws.
Parent company Dame Products—owned and operated
To place an order, call (800) 368-7268, email info@
by female MIT and Columbia graduates—has already
entrenue.com or visit Entrenue.com.
Je Joue announced the debut of pick
’n’ mix pleasure accessories with the
Ooh by Je Joue collection.
Jane Welsh, marketing manager
of Ooh by Je Joue, explained the
concept behind the collection: “At
Ooh by Je Joue we are passionate
about empowering people to
enhance their sexual experiences—
sex is all about fun and pleasure
accessories should be too.”
Ooh by Je Joue is a new concept
in sexual pleasure from Je Joue,
offering a capsule collection.
Playful, cheeky and fashion-inspired,
the Ooh product collection lets
consumers experience a range of
interchangeable mix and match
pleasure accessories, all powered
with just one rechargeable motor.
Shoppers simply buy a
motor, select from the range of
sexcessories—the vibrating pebble,
classic vibrator, cock ring ...—and then
slip the motor into the chosen shape
and turn it (and themselves) on.
Select, collect, play and repeat.
And the motor is easy to recharge
with a discreet USB charger.
View the products at OohJeJoue.
com.
Mystim Hits Shows With New Product Launches
Mystim, makes of sexual pleasure products enhanced
Like his family members, Tickleberry Finn convinces with
with electrical stimulation, continues it growth and brand
a softly rounded tip, which renders the insertion into the
awareness campaign with attendance at several trade
urethra. Tickleberry Finn has an 8 mm diameter and an
shows recently, as well as the debut of new items.
exciting length of 19.5 cm.
Urethral sounds have been part of Mystim since the
“Mystim posts great sales success with its urethral
early days. The electrical stimulation of the Mystim
sounds every month. A wider range of products will top
urethral sounds intensifies the lust even more.
this success even more. We went for an elegant design
Until now the Mystim urethral sound-family consisted
for the Tickleberry Finn, paired with great electrical
of Slim Finn, Thin Finn and Propper Finn. Those toys
stimulation.,” said Christoph Hofmann, CEO of Mystim.
mostly separate by size. While Slim Finn has a slender 6
Mystim showed its wares at various trade shows this
mm diameter, the other two go strong with 8 mm and 10
year, including ANME, eroFame, Venus Berlin, and the
mm.
business forum FORUS, hosted by Russian company
Ticklberry Finn satisfies with a new design. The
vibrating form intensifies the stimulation increasingly.
KEMA in Crimea.
For more information, visit Mystim.com.
PLEASURE PRODUCTS
Phase 2 Of Screaming O’s Independent Product Material Verification Complete
The Screaming O has completed Phase 2 of its product materials verification
this independent laboratory and a separate third-party verifier to test
campaign, which included testing of its newest silicone and ABS plastic.
each material in its catalog—including ABS, SEBS and silicone—to spark
Using the services of Polymer Solutions, the new materials underwent a
an evidence-based conversation regarding the safety and quality of its
three-step testing process customized to determine material authenticity,
affordable materials. During Phase 1, The Screaming O’s stretchy SEBS and
non-toxicity, and body-safety. Both the silicone and ABS plastic passed all
colorful silicone both were confirmed authentic, body-safe and nontoxic.
three tests.
The Screaming O worked directly with Polymer Solutions almost a year
“We stand by the production of our product line and choose to utilize
ago to customize a testing process that most closely follows protocols
particular materials in order to provide quality alternatives to higher-priced
required by the Consumer Product Safety Improvement Act. The company
‘luxury’ items on the market,” The Screaming O Account Executive Conde
also uses this three-point process to determine the safety and quality of all
Aumann said. “Consumer trust is a key component to the success of a
materials used in the production of its newest and most popular products.
sex toy brand and rather than rely on hearsay and scare-
“Responsible manufacturing, clear and correct labeling,
tactics, The Screaming O makes important marketing and
and accurate consumer education are three pillars to running
development decisions based on evidence and experience.
a sex toy company that’s deserving of consumers’ trust,”
Our SEBS, ABS plastic, and colorful silicone are core to
Aumann said. “However each company wants to define or
the look and feel of our entire collection and we only use
handle that is their own prerogative, of course, but we at
materials that are proven and verified to be body-safe. It’s a
The Screaming O are proud to be setting a new industry
commitment that we take very seriously.”
standard.”
As part of its commitment to customers, retailers and
For more information, email Aumann at conde@
consumers of all kinds, The Screaming O has contracted
thescreamingo.com.
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