Page 68 - AVN November 2015

Secrets Vibrating Panties Now All Remote Controlled
Xgen Products has announced
The new Secrets line of remote
that each of the eight styles in its
controlled vibrating panties made
line of Secrets vibrating panties—
their trade show debut at the fall
equipped with powerful, five-
International Lingerie Show in Las
function body-hugging insert
Vegas.
delivering external stimulation—is
“The wireless remote is now a
now outfitted with a wireless
permanent function of the Secrets
remote control.
vibrating panties line, as is the
“The Secrets line of vibrating
powerful, top-quality, construction
panties had featured three units
of the mechanical inserts, a cross
that were remote controlled to
between a bullet and a lay-on,” Green
add a thrilling element to the
said. “Not to mention, the beauty of
sensual apparel experience; now,
the garments themselves!”
all of them have the same wireless
Secrets Vibrating Panties are
capability,” said Xgen President Andy Green.
manufactured and distributed in the U.S. by Xgen
“The remote control adds an extra component of
Products. To order, email sales@xgenproducts.
excitement to the line, allowing another person to
com, call (877) 450-XGEN (9436), or visit
enjoy the experience.”
XGenProducts.com.
Espiral Lingerie Merges With AM: PM Wear to Form Mapalé Brand
Lingerie company Espiral has merged its main
(Ccubwear, dresses, lingerie, fantasywear and
collection brand with its AM: PM Wear collection to
ravewear).
create Mapalé, a new brand infused with dynamic
The metamorphosis of AM:PM and Espiral
colors and textures.
into Mapalé represents an exciting fusion of two
In the past years, Espiral Lingerie and AM:PM
legacies. Mapalé will blend the majestic and
Wear have captivated women’s interests based
colorful dynamic of AM:PM and the bold edgy
on their sensuality and style while individually
sensuality brought by Espiral with the South Beach
conquering international markets. With the Mapalé
essence the company is known for.
label, the company will offer a variety of lines that
The Fall-Holiday-Valentines catalog will be
cover the needs of every woman’s lifestyle and
the first to introduce Mapalé into the market. To
are represented by two main categories: Resort
request a catalog, call (800) 402-0012.
(swimwear, cover-ups, sundresses) and Nightwear
PLEASURE PRODUCTS
PR and marketing firm Hodder
Media has expanded its portfolio
to include sex education and sex-
positive consulting services for
the adult industry. From a core
understanding of sexual function
to inclusive and appropriate
marketing strategy, Hodder Media
intends to equip manufacturers,
distributors and retailers with tools
and information to better serve their
customers.
Company founder Anne Hodder regularly
incorporates her experience as a professional sex
educator, certified and endorsed by renowned
training program San Francisco Sex Information,
into her work as a way to set her clients apart from
the competition. With a unique understanding of
the intimate product market, Hodder combines
mainstream marketing and branding talent
with expertise in human sexuality, which should
give companies a valuable advantage when
developing, promoting, and selling intimate
products.
“Having a certified sexuality educator on their
team gives companies the upper hand when
developing new products or PR campaigns
and provides a valuable source of information
and advice,” Hodder said. “From identifying
Hodder Media Offers New Services
unique features and benefits to
creating marketing campaigns based
on consumer demand and trend
forecasting, I help my clients make
smart business decisions—most often
with integrity and a sex-positive edge.”
Hodder also provides companies
with unbiased and fact-based sex-ed
staff trainings to equip employees with
sex-positive tools and information to
use on the sales floor. This foundational
understanding enables staff to make
better product recommendations, appropriately
and accurately respond to consumers’ questions,
and gain confidence when discussing common
sex-related topics, including safe sex, sexual
health, gender and consent.
“Consumers are more vocal and aware than
ever regarding the products going in, on or
around their bodies and they want to spend
money with companies they feel they can rely
on,” Hodder said. “Establishing consumer trust
is essential to the long-term success of an
adult product or service, and I make it easy for
companies to establish and earn this trust while
giving them a competitive edge in this ever-
evolving industry.”
For more, visit HodderMedia.com or email her
at anne@annehodder.com.
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