Page 36 - AVN May 2015

Q&A
Vendo Shares Its Secrets
Talking about one of Internext’s most talked-about seminars
Vendo is an analytics company that uses tools to sell better at the point of sale with pricing, billing, UX and offer management. The Vendo team sees their role as stopping
revenue leaks and improving performance through automated, high-volume testing.
At this year’s Internext Expo, held in January in Las Vegas, Thierry and Matt of Vendo led testing-related seminars. They answered a few questions about how well these
popular seminars went, and the importance of analytics and testing.
AVN: You put on a standing-room-only seminar at Internext called “Top 5 Testing Secrets.”
Why (aside from the free pizza and beer) were there so many people there?
VENDO: It’s simple. Everyone is competing for traffic and every dollar counts.
People know that if they aren’t testing, they’re leaving money on the table. One of
the speakers was Andrew from VideosZ. He buys a good percentage of the traffic
out there. Good luck competing against him and VideosZ if you aren’t testing and
bringing your A game. He makes a dollar more so he can spend a dollar more.
Why? Because he has a testing advantage.
there—including the five testing secrets—and the conversations will continue. We
also hosted a testing seminar in Phoenix. We decide what to talk about based on
what’s hot at AnalyzeWhat.com.
Give us the elevator pitch on Vendo.
Vendo is an analytics company. The company has tools that can be used to test
different ways of selling at the point of sale. We do pricing, billing, UX and offer
management. We’ve been working with companies like Mindgeek, Videosz and
LFP for over five years.
So, lots of interest in testing and analytics. What did you talk about?
We talked about what the leading companies know and what testing tools they use
to beat the competition. Their tools and processes make up the five testing secrets.
The companies we work with need to make a dollar more than their competition
or they don’t get traffic. So our role is to test and find better ways of selling at
the point of sale. Our goal is to stop revenue leaks at the point of sale. We use
automated, high-volume testing to do that.
Sounds great … what’s next?
The result is that we are able to make our partners more competitive because
We had no plans to do this, but given the demand we’re launching a board for
they make make more money and can spend more money to acquire traffic.
the adult online community to educate and support each other on testing and
analytics. It’s called AnalyzeWhat.com. We’ll share everything from the seminar
Learn more about Vendo at Partner.VendoStore.com.
LEGAL NEWS
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