Page 72 - AVN June 2015
P. 72
PLEASURE PRODUCTS
Dame Products’ Eva Vibe Exceeds Goal, Makes Indiegogo History
Janet Lieberman and Alexandra Fine are making
history with Eva, their new pleasure product for
couples. In just a month, two women have surpassed
their initial Indiegogo goal by more than a half-
million dollars.
Lieberman and Alexandra Fine report that their
next-generation couple’s vibrator has become the
most highly funded adult product in the history of
online crowdfunding, and the Eva campaign was
named Indiegogo’s top campaign run by an all-female
team.
It all began a year ago when, frustrated when in
search of a sex toy tailored for both partners in a
couple, the two 20-somethings set out to design a
product that close the “pleasure gap” between male
and female partners and bring something unique to
the sex toy industry.
The resulting device, named Eva, is engineered
to be used by women during sex, providing an
alternative to what the designers call “isolating and
intrusive options.”
Eva’s unique design includes flexible wings —
which keep the vibrator in place by tucking under
a woman’s labia, providing sustained clitoral
stimulation without obstructing penetrative sex.
The small, rechargeable vibrator is made with
medical grade silicone, and has multiple speeds to
accommodate different intensity preferences.
Lieberman, who is equipped with an engineering
women have taken the once-taboo topic of sex toys
and brought it to the forefront in both science and
mainstream society.
Dame Products, the NYC-based company behind
the vibrator, was founded by Fine—a Columbia
Master’s graduate in Clinical Psychology - and
Lieberman – an MIT-educated mechanical engineer,
to empower the experiences of womankind and
facilitate their persistent pursuit of pleasure equality
and heightened intimacy. The venture proves that
engineering and sex aren’t mutually exclusive.
“Our goal is to create products that fit into your
sex life, instead of the other way around,” said co-
founder, Lieberman. “We believe that women deserve
a quality product from a brand they can trust.”
“We’re motivated by the notion that vibrators can
be vehicles for empowerment and sexual wellness: 70
percent of women need clitoral stimulation in order
to reach orgasm, and they just aren’t always getting
it,” added Fine, chief executive officer of Dame
Products. “We are trying to make the world a happier
place one vagina at a time.”
The first round of Eva vibrators are being delivered
to backers of the Indiegogo.com campaign. Pre-orders
of Eva for all others can be made at DameProducts.
com. Eva will be available for widespread purchase by
June on DameProducts.com for $105 plus shipping.
For more information, contact michelle@
dameproducts.com.
degree from MIT and a robust background in product
design and development, is open about the fact that
engineering Eva was not easy.
“Designing Eva was a considerable challenge,”
Lieberman explained. “Though the device features
a seemingly simple design, numerous 3-D printed
prototypes and complicated formulas were used to
make it the unobtrusive, minimalist product it is
today.”
With its mechanical elegance and carefully curated
materials, the creators note, Eva brings the physicality
back to technology.
Together with Fine, who has a master’s in
psychology from Columbia University and has spent
years studying the psychology of sex, Lieberman
formed a company, Dame Products. Together the two
CalExotics Settles Into New Space
California Exotic
Novelties has made
the move to its
new, streamlined
building—a process
that took place in
stages starting in
January.
Susan Colvin,
president and CEO
of California Exotic
Novelties, said,
“Our new building
is to die for! We’ve already welcomed
several guests to this magnificent
modern space. We have two gorgeous
showrooms, one for California Exotic
Novelties and one for Jopen. We’ve
expanded our art department and
they have an open creative area where
they can collaborate with our product
development teams. Our new home has
a new look and feel and the exciting
part is; there is still more to come!”
The headquarters features modern
architecture with elements of art deco,
with wide open spaces and expansive
glass windows.
Coyote Days, product and purchasing
manager for Good Vibrations, said,
“The new California Exotic Novelties
headquarters is amazing! During my
recent visit I was overwhelmed by how
large and streamlined their warehouse
is as well as their stunning new office
space. Congrats to Susan and company
for what must have been quite an
undertaking. It’s gorgeous!”
The sales team has a large, open
office concept where the staff can work
together on projects. Additionally,
the foyer is an inviting area with a
fountain by the cozy seating area. An
illuminated California Exotic Novelties
sign hangs on the central wall, while a
sweeping balcony overhead is open to
the building’s second story, making it
an impressive space.
All the offices are open and
conducive to teamwork. Newly
expanded marketing departments,
along with sales, art, accounting,
shipping, purchasing and other
departments, have conference areas to
brainstorm together.
George Williams, vice president
of merchandising and inventory
management of Peekay, said, “I was
so happy to be one of the first to
visit the new facilities in Ontario.
Congratulations to Susan, you and your
team have created a truly beautiful
and efficient environment that will not
doubt support the mutual growth of
our businesses.”
Jackie White, vice president of
California Exotic Novelties, added,
“Our new building rocks! The inviting
floorplan and new offices are fantastic.
We’re really looking forward to the
ANME Show in July so we can have
more customers visit.”
The move will help support
customers as it creates room for
expanded training efforts. It also helps
facilitate the creation of new packaging,
like the Jack Rabbit and Silhouette
artwork.
The new physical address is 1455 E.
Francis St., Ontario, California 91761.
The new mailing address is P.O. Box
50400, Ontario, CA 91761.
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