Page 58 - AVN August 2015

Animated ANME
New products, new logos and a new sister relationship enlivened show
FEATURE
by Sherri L. Shaulis
the latest installment of the ANME Founders
at
Show, various interesting new products and
one new logo for a veteran company were the
talk of the show.
At the Doc Johnson booth, the new
TruSkyn collection garnered plenty of
attention, according to Sunny Rodgers,
marketing guru for Doc.
“These are shapes that are unique to us,”
she said. “They are the first dual density
silicone dildos on the market.”
The new pieces are harness compatible,
and will soon be compatible with Doc’s Vac-
U-Lock harness system.
Doc Johnson also added new items
to several popular existing collections,
including the CandiLand line of edibles. The
manufacturer is now packaging small tubes of
its sugar-free massage oil with colorful bullet
vibrators as Sugar Buzz combos, perfect for
stocking near a register. The line also will see
its first kits in the coming weeks, retailing for
$19.99 and $24.99.
In the All Star Porn Stars collection, the
company released the Prinzzess Ass & Pussy,
as well as the Dani Daniels Ass & Pussy,
for which Daniels helped write copy for the
packaging.
Among the more unique items from Doc
Johnson are the Mangina and the Piss Off
dildo. The Mangina is a silicone dildo and
stroker in one.
“It’s a top and bottom, so it’s the perfect
date,” Rodgers said.
The Piss Off dildo is a traditional dong
with balls, but it has a hollow tube though
the center that delivers yellow-colored but
tropical-flavored lubricant from the balls
through the tip.
Topco Sales also drew plenty of
attention from the attendees, thanks to the
TwerkingButt sex toy created in conjunction
with PornHub.
58 | AVN.com | 8.15
Michael Siegel, COO of Topco, explained that there are
two versions of the TwerkingButt: the Classic and Deluxe.
Both vibrate and warm up, but the Deluxe version is
compatible with an app that lets users choose between
enjoying the twerking on its own, to music or to free
3D content viewed through special goggles. The goggles
hold any size smart phone as it plays the video content,
supplied by PornHub.
Topco also updated some of its existing collections,
including the Liquid Sex line of lubes, desensitizing gels
and more, and the O! Pleasure collection of enhancing
creams for men and women.
Jimmyjane also shared big news at the trade show,
including the addition of Sir Richard’s Condoms as a sister
company under parent company Diamond Products.
“Diamond Products is serious about being a house of
brands,” said Robert Rheaume, president of Jimmyjane.
“With this move, we will be able to expand deeper into the
worlds of sexuality and health.”
More big news from Jimmyjane is the upcoming launch
of the Form 1and Form 8 pleasure products. The Form 1
will be a wearable panty vibe that has a removable silicone
casing that allows it to be used in any pair of panties or
G-string.
“It is the ultimate wearable bullet vibrator,” explained
Molly Murphy, marketing director for the manufacturer.
The massager is flexible and comes with a Bluetooth-
enabled remote control called the Flirt.
“The Flirt will control other devices that we introduce
in 2016 and later,” Rheaume said. “And we plan to make
our previously released products compatible with the Flirt
in the future as well.”
New Name, New Logo In addition to rolling out its shorter, snappier
logo, the CalExotics team showcases new products, including a line of kits.
Opposite page, from top, Sir Richard’s Condom Company shared space with
Jimmyjane at ANME; Topco’s booth was next to Doc Johnson, where exhibits
included the new TruSkyn line and Vac-U-Lock items; the Doc Johnson team.