Page 60 - AVN May 2013

Feat_ILS.5.13 4/19/13 5:25 PM Page 60
Lingerie at ILS? You Bet! Companies show off new styles, latest trends at trade show
FEATURE
W
hile adult novelty and pleasure products
manufacturers have increased their
presence at the International Lingerie
Show in recent years, the trade expo is still
mostly about lingerie. And in exhibitors’
booths and the fashion show, buyers got a
glimpse of what’s hot this season.
Coquette, a Canadian-based lingerie company, had
several things to showcase, including its new Darque
collection. The company officially launched the 2013
catalogue for the edgy collection at ILS, which took place
April 8-10 at the Rio Hotel and Casino in Las Vegas.
The Darque collection incorporates more hardware such
as grommets, zippers, metal garters and studs in this year’s
line as compared to last. They also use materials such as wet
look, pleather, PVC, lace, poly-knit blends and Lycra.
Some of the most popular items in the collection include
the wet look thigh-high stockings that come with or
without lace bands at the top, wet look wristlet gloves and a
wet look spiked mini dress with a scrunched behind.
“Our designers also incorporated soft, molded push-up
cups in the bras of most pieces,” said Erin Sue, director of
marketing and public relations for Coquette.
Also new from the company are items in the main collec-
tion, many of which comes in various shades of purple.
“Purple is the new red,” Erin Sue said.
And for Halloween, the lingerie company introduces 21
new items including a knit cable mini dress and accessories
in the Sock Monkey outfit and a line of pieces with acces-
sories inspired by The Wizard of Oz.
“We wanted to expand out styles and really focus on our
brand,” Erin Sue explained. “We are going in a completely
new direction from the blacks and reds that our company
was known for, for so many years, and have everything
feature a more European boutique feel.”
The trend of licensed costumes for Halloween continues
this year, with companies like Rubies Costume Co.
introducing hot new items from the Star Wars and Star Trek
franchises. The new Darth Vader-inspired costume features
a black mini dress with tu-tu style skirt with a matching
belt, headpiece and knee socks, while the Female
Stormtrooper Costume is a black jumpsuit with while
molded armor pieces on the front of the torso, legs and
arms with a utility belt and two-piece full-head helmet.
Other pop-culture notables include costumes inspired by
the television shows 2 Broke Girls and The Big Bang Theory,
both in the 2013 collection from Mystery House. And in
the Brasilia Room, Party King had just the duds needed to
dress up as Psy of “Gangnam Style” fame.
Two new exhibitors with venerable roots in the costume
trade were also at the show. Goddessey, with a booth in the
main hall, and Costume Culture, in the Brasilia Room, are
companies led by two sisters whose parents ran the Franco
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