Page 45 - AVN June 2013

TECH NEWS
Business Sense_06.13 5/20/13 6:59 PM Page 45
COMPANY NEWS
Need for Speed: SendFaster
Other webmasters have started using new tools to make advances in the
VividTV
performance of their sites for consumers. “The most significant piece of
technology to come down the pipe in the last six months has been the
SendFaster service from Mojo Host,” said Spike Goldberg, CEO of
Homegrown Video. “It has created a new way to work with the TCP
protocol that was originally created in 1974 and has sped up the delivery
Opens HQ in Miami David Guerra named new VP of distro for
of our streaming to customers worldwide. We have fans in Australia that
have complained for years about the quality of streaming. Even with
Latin America, Caribbean
CDNs we were unable to improve their experience. Only after SendFaster
came along have we seen those fans reporting that their experience had
VividTV, the linear channel and on-demand services divi-
sion of Vivid Entertainment, has opened regional head-
improved.”
In the modern age of the internet, nobody is willing to wait even a few
extra nanoseconds for content they expect to be delivered instantaneously.
New approaches to video streaming and data hosting are breaking down
delivery barriers quickly and connecting customers to the content they
desire as if it were playing off their own internal hard drives. When
paysites openly compete with massive free content sites, things like delivery
speed become important ways to distinguish the paid user experience from
all of the free options out there.
In-House Rules
While webmasters continue to look for new tools to improve efficiency,
productivity and profitability, it is also worth noting that many adult
companies are taking an even greater interest in creating their own tools
in-house to maximize data security while keeping all of their customization
options open.
“This is actually a hard question for me to answer because we build all
of our tools in house,” said Ross of TrafficForce.com. “One thing we have
found is that having custom tools makes a world of difference because we
can evolve them any way we like. That’s part of the reason why
TrafficForce focuses so heavily on providing new, useful and innovative
custom tools for our traffic clients. The new mobile access we offer is the
first of its kind for a major traffic broker, and the entire thing is built by
our development team as a free addition to our CPM traffic platform. So,
if I started naming specific tools we build for our staff, people wouldn’t be
able to get most of them out of a box. But something like our mobile
access is a great example of the kinds of things we are working on, and
working with, every day.”
The Best Tool May be a Custom Tool
As the proliferation of mobile apps, custom software and quality developers
continues to grow so will the ability of companies and webmasters to make
tools to fit specific purposes. One SEO expert who asked not to be named
also pointed out that some tools are only useful if they are custom made
because once they become mass marketed they lose their effectiveness. In an
industry that essentially sells adult content by using the newest and best
technological platforms, it should come as no surprise that many of the
most advanced tool users are becoming some of the best tool makers.
quarters in Miami for Latin America and the Caribbean.
Led by David Guerra, senior vice president for distri-
bution and marketing, the new office will coordinate and
supervise all of the company’s activities in the region,
including distribution, programming, marketing and affil-
iate services.
“The inauguration of a dedicated office in a city that
plays such a key role in Latin America entertainment
activities underscores VividTV’s commitment to the
region,” Guerra said. “The office is an important step in
establishing our presence and serving the needs of our
audiences and commercial partners in Latin America and
the Caribbean. VividTV has already established itself as a
top performing service provider on many platforms in the
US. We look forward to leveraging our extensive experi-
ence in the adult category and our unique library of exclusive, award-winning content to help our
partners in Latin America maximize revenue and consumer satisfaction.”
The hiring of Guerra as senior vice president of distribution and marketing for Latin America and
the Caribbean was announced in March. He has more than 15 years of experience and solid interna-
tional credentials in the television and telecommunications industry. He reports to Ken Boenish, the
company’s global president.
“Bringing in top executives with an established career in the industry is a key to VividTV’s expan-
sion in the international market,” Boenish remarked. “We are confident David’s experience will
enable us to develop our business in Latin America rapidly and position VividTV as the brand that
offers the region exclusive and award-winning multi-platform adult content.”
Before joining the VividTV team, Guerra was vice president of distribution for Latin America and
the Iberian Peninsula for The Erotic Networks. In this capacity, he directed and supervised all of the
company’s activities in the region, including content sales and distribution, affiliate services, market-
ing and commercial partner relations. Previously he was director of sales at DLA, the leader in con-
tent distribution for on demand services in Latin America, where he was responsible for defining and
implementing long-term sales and commercial partner strategies.
Earlier, Guerra served as affiliate sales director at NBC Universal and spent three years in charge
of Latin American distribution for the Hallmark Channel. He pursued a successful career in
telecommunications, developing long-distance products for his own company, Alliance Telecom
Services Inc., until its sale in 1999.
Guerra has a degree in telecommunications sciences from the University of Lima, Peru. He is flu-
ent in English, Spanish and Portuguese.
The days of scratching out a list of tasks on a yellow notepad with a
pencil are effectively gone for good. So are the days of guessing what is
working or not working in any particular marketing campaign. A long era
of data discovery seems to be hitting its horizon as forward-thinking
business leaders now turn their attention to the kinds of tools that allow
sorting, sifting and utilizing that massive amount of data in the most
effective manner possible—giving customers, colleagues and business
owners what they each want most efficiently.
VividTV’s products include a linear channel, a broad range of VOD content, and the famed Vivid
Celeb line of adult videos featuring celebrities such as Kim Kardashian, Kendra Wilkinson and
Pamela Anderson. VividTV also offers Latin American audiences the VividXXXSuperheroes line of
best-selling adult parody movies such as Superman XXX, Spider-Man XXX, The Avengers XXX and
Star Wars XXX: A Porn Parody, which was named by AVN as the best-selling and best-renting title of
2012. In addition, offerings include Vivid’s almost 30-year portfolio of classics such as Ginger, Fade
to Black and Throat: A Cautionary T ale. Launched recently in the United States, VividTV is available
on leading pay television systems and currently reaches more than 25 million subscribers.
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