Page 70 - AVN July 2013

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Evolved Releases es
East Coast News, Wicked Sensual
Care Team Up for Retail Contest
First Toy Lines
Adult novelty distributor East Coast News and Wicked
for Adam & Eve
Sensual Care have teamed up for a three-month-long contest
pleasure products under their licensing agreement with
for retailers to promote items from the
Adam & Eve.
premium line. Wicked and ECN will be
“We took over the licensing of Adam & Eve products
rewarding the top-performing retail
last September, and we launched the line of lubes pretty
sales representatives with a range of
quickly,” said Marcus West, marketing director of
prizes, including an all-expense paid
dinner with adult star Jessica Drake.
Evolved Novelties. “After that, we sat down to really
“The Wicked Sensual Care line has
develop a strategy on what
products we wanted to release.”
everything that retailers are looking for,” said ECN Sales
Manger Alan Mandell. “Wicked is a brand that every adult
consumer knows, and therefore one that they trust—it’s as
simple as that. Consider the
quality ingredients, beautiful
packaging and consumer
confidence and you have a winning
retail combination.”
Introduced late last year,
Wicked’s collection of personal
”Evolved Novelties is ready to release the first lines of
West said all of the products,
which will begin shipping within
the next month or so, are unique
to Adam & Eve; they are not
Licensing deal
Evolved Novelties items
repackaged for the licensing
includes Essential
agreement.
In the Essentials line, top sellers from Adam & Eve
line and new
have been redone and repackaged.
“”We have all of the standards, all of the products that
bondage gear
care products have been one of the
industry’s most desirable lines. Wicked Sensual Care items
include flavored, water- and silicone-based lubricants and
creams, as well as an antibacterial toy cleaner. The brand’s
elegant packaging is perfect for virtually any retail setting.
Since the launch, the products have been on ECN customers’
“must have” list.
The 90-day retail contest will measure sales for stores and
individual reps, and encourages increased brand awareness
among store staff.
“We appreciate the belief ECN has in our line, and their
desire to create this contest with their retail customers,” said
Wicked Steve Orenstein. “We are happy to support them with
it and know we will see amazing results.”
East Coast News will be distributing official contest rules
and details to customers this week. For more information on
the contest, or the Wicked Sensual Care collection, retailers
are urged to contact their East Coast News account
representative today, or email sales@ecn.com.
For more information about IVD and ECN, visit IVD1.com
and ECN.com. Interested retailers can email sales@ivd1.com
and sales@ecn.com.
worked for them and their customers,” West said. “This
is everything that worked for them, and it’s all available
at a very approachable price point.”
Included in the Essentials collection are Eve’s Slim
Pink Pleaser, Red Hearts Glass Dildo, Assifier and
Adam’s Extension.
There is also a range of items at a mid-point price
range, West said, with packaging that has a silver foil
embellishment along the side.
like material; padded eye masks; and more.
The products are all designed to allow
customers to have fun with some light BDSM
without going overboard, West said.
The partnership between Evolved Novelties and
Adam & Eve has also produced a line of high-end
products. The Innovations line will be
The products in that range will be made of 100 percent
silicone and be 100 percent submersible, which is a new
feature for Adam & Eve Toys.
Also in the mid-point price range is the new Couture
Bondage Scarlet line, which brings Adam & Eve into the
fetish market.
“These are items for the couples who want to play with
the lifestyle, not live it,” West said. “They are made form
soft, sumptuous materials that are all vegan-friendly.”
Included in the Scarlet line are a paddle that features
a black, perforated leather-like material on one side, and
a smooth finish on the other; Japanese bondage rope;
wrist and ankle cuffs with the same perforated leather-
distinguishable on shelves by the clean packaging
with the silver foil embellishments on the side and
top, West said.
Included in the collection are the Teardrop Duo
Balls and the Silicone Diamond Darling, which
boasts seven functions and two designs, as well as
a pattern of diamond-like crystals at the base of
the piece.
All items released through the licensing
agreement with Adam & Eve will carry Evolved
Novelties’ five-year warranty, West said.
For more information, visit
EvolvedNovelties.com.
PLEASURE PRODUCTS
Aneros’ deVice is Twist on Vice Prostate Massager
Aneros has announced the launch of deVice, a battery-free variation
on the Vice, the ‘O’ Awards recipient for Outstanding Product Design
for Men. The minimalistic concept provides pleasure in its purest form.
“Vice has long been one of our bestselling prostate massagers, and
we are pleased to offer users deVice, a slight modification on a trusted
favorite,” states Aneros CEO CT Schenk. “We developed deVice based
on the many requests of Aneros users who want to experience the Vice
design without the vibrator.”
Vice was the first vibrating prostate massager released from
Aneros. deVice simplifies the award winning Vice’s experience with its
core of pure silicone. It is the first prostate massager made of solid
silicone. deVice’s battery-free design offers even more functions. It is
also hands-free and handle-free, which allows users to sit on the
massager and employ their hands in other creative ways. The shape of
deVice remains the same as Vice, with each curve anatomically
designed to fit a man’s body for an unbelievable experience.
“By removing the vibration from Vice, we are introducing a much
more versatile version of our proven design,” Schenk said. “deVice
can be used in so many more ways and places, while doing other
activities.”
Experienced users will love deVice’s large size and combination of
fullness and comfort. The solid silicone core is comfortable, while
providing sufficient firmness and optimum responsiveness. Developed
for active stimulation, deVice delivers increased pleasure when sitting,
grinding, walking, and nearly every activity one can imagine—
“deMystify Pleasure with deVice.”
For more information about deVice, contact partners@aneros.com.
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