Page 67 - AVN July 2013

Hot Off the Shelves >>
on the Ritz
Screaming O Puts Durex ‘Massage & Play’ Lubricants Now Available at Paradise
New PrimO Tux debuted
with Eldorado in June
The Screaming O’s 100 percent silicone PrimO Tux
Marketing
made its bow to retailers exclusively with the distributor
Eldorado during the month of June, thanks to a deal
Paradise Marketing has
inked between the manufacturer and distributor.
debuted new Massage &
“We love working with Eldorado and we knew they’d
Play intimate lubricant and
do a spectacular job debuting PrimO, which is our first
massage gels from the
foray into the premium sex toy category,” The
world-famous Durex brand
Screaming O representative Conde Aumann said. “They
to the adult retail market
are real go-getters and we knew they’d take the ball
at value prices.
and run with it.”
Each lubricant and
The Tux is the debut vibrating ring from the PrimO
massage gel hybrid offers
line of 100 percent silicone vibrating rings, reimagined
a unique sensual
for a tailor-made fit and featuring The Screaming O’s
experience from head to
most powerful four-function motor. The Tux makes it
toe—and everything in
easy and economical for men, women and couples to
betweenPerfect for couples
suit up with body-safe silicone and turn every bedroom
massage or intimacy,
encounter into a formal affair.
Durex Massage & Play is
“Screaming O has always been on the cutting edge of
the latest release from
product innovation and creative marketing, and
Durex and is expected to
Eldorado is thrilled to partner with them for the launch
be an adult industry hit.
of the PrimO Tux,” Eldorado CEO and founder Larry
S So oo ot th hi in ng g T To ou uc ch h is a
Garland said. “Our customers love this brand and we’re
fragrance-free two-in-one
confident they will continue to find success with the
massage gel and lubricant
shoppers a high-end
PrimO Tux.”
featuring soothing aloe
The PrimO Tux gives shoppers the option of a high-
vera and gentle ingredients
ideal for a relaxing full-
for stores across the country that prefer to sell intimate
”The PrimO Tux gives
silicone vibrating ring
end silicone vibrating ring at an affordable price, perfect
body massage and use on
at an affordable price
products made of the purest materials. Now men,
more sensitive areas.
women and couples can enjoy the refined luxury of 100
S Se en ns su ua al l is a two-in-one massage gel and
percent silicone with the super-powered vibration and
lubricant suitable for blissful bodywork and
secure fit they trust from The Screaming O.
intimate pleasure with the addition of ylang ylang,
The PrimO Tux is packaged in a white box with a
an essential oil known for its calming aphrodisiac
clear window to give shoppers a peek at the product
properties.
before purchasing. The boxes can hang on any slatwall
I In nt te en ns si if fy y is a two-in-one massage gel and
lubricant featuring arousing and invigorating
guarana for stimulating all-over massage and hot-
and-heavy sex.
“This Durex Massage & Play debut is hot on the
heels of a recent industry trend of creating hybrid
versions of consumers’ favorite pleasure products
for a more convenient intimate experience,”
Paradise Marketing CEO Dennis Paradise said.
“Each of these two-in-one gels features a unique
herbal component, which gives couples the
ultimate choice among soothing, arousing or
intensifying sensations—and the option to try all
three! We’ve already noticed Massage & Play
selling quite well in this market and is definitely a
must-have for retailers across the country.”
Durex Massage & Play is now available to U.S.
adult retailers in cases of 18 units featuring bright-
colored bottles perfect for livening up store shelves.
Packaged in 6.76 oz. bottles, Massage & Play is
value priced with a suggested retail price of under $20.
To order, email
tmcgowan@paradisemarketing.com or visit
ParadiseMarketing.com for more information.
or sit steady on a shelf or counter and make it easy for
retailers to create a striking display.
The PrimO Tux is waterproof and available in black, purple
or blue. For inquiries, contact Aumann at
conde@thescreamingo.com or (310) 446-1632.
CalExotics Now Offers Kisses in Silicone
California Exotic Novelties announces the best-selling
Butterfly Kiss, Bunny Kiss and Personal Pleasurizer—
collectively known as the Kisses—in silicone. The Silicone
Butterfly Kiss, Bunny Kiss and Personal Pleasurizer each
come in pink and purple, and have two motors with three
powerful speeds.
“The Butterfly Kiss, with its
petite size, gentle curve and
fluttering ticklers, has
consistently been one of our
best-selling products,” said
CalExotics CEO and founder
Susan Colvin. “To celebrate this
all-time favorite we now
introduce the Kisses in
premium, body-safe silicone.”
To promote the Kisses
Collection California Exotic
Novelties has launched a new
advertising campaign. Featuring
various close-ups of women puckering their lips for a big
kiss, the imagery will be seen in print ads and online
media. The assets are also available for customers to use
to help promote the brand.
“We created a stunning, captivating array of visual
assets for the Kisses, as
well as other popular
collections from CalExotics,”
said Al Bloom, senior
director of business affairs.
“Offering them to our
customers is our way of
supporting the channel
marketing of our products.
We mean it when we say
‘We’re dedicated to you.’”
The Kisses Collection is in
stock now and available. To
learn more, visit
CalExotics.com. >>
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