Page 94 - AVN January 2013

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eases
PLEASURE PRODUCTS
Hot Off the Shelves
ID Rolls Out
Reformulated Sensation
Gets ‘Fresh + Sexy’
Westridge Laboratories, the manufacturers
of ID Lubricants, has reformulated their
warming liquid, Sensation,
as a warming lubricant.
Water based and latex
compatible, Sensation
contains the active
ingredient VBE and other
warming ingredients for
extra stimulation and
pleasure. Sensation will be
available in January 2013 in
four different sizes in newly
designed bottles with
slanted dispensing disc
caps emblazoned with the
ID logo on the top.
“ID Sensation has been
in our stable for quite some
time and we decided to add
even more versatility to it
and reformulate it as a
warming lubricant,” stated Gregg Haskell,
president of Westridge Labs. “With the same
consistency as our best-selling ID Glide,
Sensation creates warming stimulation and
ignites passion in one bottle.”
Sensation warming lubricant will be
featured in the ID booth at the ANME show
in Burbank in January. To book an
appointment, contact Dan Evans at
Westridge Labs at (714) 259-9400 ext 237.
Paradise Paradise Marketing has entered into a megadeal
partnership with mainstream lifestyle brand
Energizer Personal Care to bring brand-new Fresh
+ Sexy intimate wipes to the adult retail market.
Fresh + Sexy is a portable and discreet freshness
wipe for use before and after intimate activities
designed to appeal to both male and female
consumers. These new sexual accessories are
available in a variety of displays and
merchandising formats available only through
Paradise Marketing.
Fresh + Sexy is the latest debut from
mainstream mainstay brand Energizer Personal
Care and offers men and women a reliable and
effective before-and-after sex wipe packaged with
portability in mind. Fresh + Sexy makes it quick
and easy for men and women to feel confident,
fresh and clean at home and on the go and is the
perfect in-demand product from a credible brand
to bolster retailers’ sexual wellness product sales.
“Energizer Personal Care supports its latest
release with a multimillion-dollar promotional
campaign with print, internet and radio advertising
to spread the word that Fresh + Sexy promotes
healthy, more confident sex,” Paradise Marketing
”A multimillion-dollar
campaign will spread the
CEO Dennis Paradise said. “Paradise is proud to
word on the new product
bring Fresh + Sexy to adult retailers nationwide
and help our customers develop department
devoted to sexual wellness accessories like these.
It’s a growing market and high demand and
Paradise Marketing is retailers’ go-to-source for
the biggest brands in the category!”
Energizer Personal Care Fresh + Sexy is
available in a 20-count singles box, 24-count travel
pack, and 40-count tub ideal for point-of-purchase
display. Retailers are encouraged to take advantage of this eye-catching
colorful packaging by displaying Fresh + Sexy in high-traffic areas to
promote impulse purchases and add-on sales.
Fresh + Sexy also is available in convenient clip strips and a standing
floor display. All product and related merchandising materials are
available now.
Cock Armour Praised as ‘Cock Gear
of the Future’
Perfect Fit Brand’s newest product, Cock Armour, has
launched to the general public. Advance buzz has been
phenomenal, with reviewers calling it the “cock gear of the
future,” and ‘the most exciting new concept in male sex toys in
years.” Cock Armour is available for order through Perfect Fit’s
distributors, including Williams Trading, SLS Specialty,
Eldorado and Prerogatives; European customers can place
orders through its European master distributor Dusedo.
Cock Armour is a new concept in cock luxury; it is a product
that defies categorization. It is not a traditional cock ring, but
incorporates many original features to make the product
become an integrated part of a man’s anatomy. It was designed
by Perfect Fit’s Steve Callow to fit like a codpiece and push a
man’s entire package out completely from his body. Callow
remarked, “I am exceptionally thrilled that this product has
taken off like it has. I have had this concept in my head for a
long time and it took many different design ideas and product
testing until this ground-breaking design idea became reality.”
For more information, follow on Twitter: @PerfectFitBrand.
Or check out the company at PerfectFitBrand.com or on its
Facebook.com, Youtube.com and Tumblr.
94 | AVN.com | 1.13
Nasstoys Has Something New for the Guys
Nasstoys has released the RAM line of power-packed products to pump up men’s size and orgasms. The
four-piece collection offers multiple methods to improve a man’s pleasure. The new collection includes the
RAM Inflatable Vibrating Butt Plug, the RAM Inflatable Vibrating Anal Expander, the RAM Vibrating Master
Pump and the RAM Ultra Cocksweller.
The RAM Inflatable Vibrating Butt Plug and RAM Inflatable Vibrating Anal Expander
both lengthen and pump up the intensity of an orgasm with prostate gland
stimulation. The remote-controlled stimulators both feature variable speeds and a
pump to expand girth. The plug offers a length of 5 inches and diameter of 1.75
inches for men looking for a short and stout device, while the expander
provides greater reach with a long and slender 5.5 inches in length and
1.375 inches in diameter.
“The RAM Inflatable Vibrating Butt Plug and Anal Expander are perfect
for men who are searching for their P-spot,” Nasstoys Sales & Marketing
Director Kathryn Hartman said. “These anal stimulators expand to offer
the exact fullness desired and intensify a man’s orgasm by firmly
cushioning the prostate gland and stimulating it with rhythmic vibration.”
RAM offers penis size enhancement with the Vibrating Master Pump and RAM Ultra Cocksweller, which
add stimulation while increasing size. The RAM Master Pump is an advanced version of the conventional
penis pump, featuring a 10-function bullet and powerful motor. The accompanying cock rings allow men to
maintain the sensitivity and size of their erection. Similarly, the RAM Ultra Cocksweller’s extreme clincher
cock rings are 100 percent silicone and come as a pack with three sizes.
The RAM collection is available now. For more information, contact a local distributor. If you
don’t have a distributor, email sales@nasstoys.com.
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