Page 98 - AVN December 2013

Hot Off The Shelves >>
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Nobu International
Releases Line of
Massage Candles
The creators of the Nobu Nora
Personal Vibrator and the Nobu
Sumo Personal Vibrator have
announced a line of massage candles.
Nobu Massage Candles are
developed in France, and features
three scent varieties. The candles
come in modern black ceramic cups,
which are reusable once the oils run
out.
Mainstream Men’s Publications Embrace Jimmyjane’s Hello Touch
Jimmyjane’s Hello Touch
vibrator has been featured in
several mainstream
publications recently,
including Men’s Health and
GQ Magazine, which both
featured the unique item in
their October issues.
Men’s Health hailed Hello
Touch is the “Best New Sex Toy” in their 2013 Sex Awards,
alongside Jimmyjane’s Afterglow Natural Massage Oil
Candle, which won “Hottest Sex Accessory.” Hello Touch
also appeared in GQ Magazine’s October Issue. The feature
article encourages men to overcome their fear of using a
sex toy with a partner stating, “That first time with the
[Jimmyjane] vibrator wasn’t just some of the best sex we’d
ever had; it was some of the best I’d ever had.”
Hello Touch also broke new ground this month when it
was the first vibrator to appear on prestigious tech site All
Things D. Adding to previous exposure in The Today Show,
The Rachael Ray Show, The London Times, NY Post ,
Harper’s Bazaar and International Business Times, Hello
Touch vibrator is quickly becoming a new “must-have” item
for couples.
Men’s publications have embraced Jimmyjane’s Hello
Touch because it successfully targets the growing couples
market for vibrators and is medically endorsed for prostate
stimulation. Studies show that of the 52 percent of
American women who have tried a vibrator, 78 percent of
them used one with a
partner. Hello Touch is
ideal for use during
foreplay, which 60 percent
of women report as their
favorite part of the sexual
experience and necessary
for reaching orgasm.
Because of Jimmyjane’s
quality products, approachable design aesthetic, and technology
innovation to enhance the user experience, they are changing the
public perception on vibrators. Hello Touch, which is non-phallic and
worn on the hand, has been embraced by the technology community
as part of the wearable tech trend. The vibrator was the focus of a
Jimmyjane brand profile on prestigious tech site All Things D,
following in the footsteps of Apple, Microsoft and Samsung. The
article highlighted how Jimmyjane is enhancing consumers’ lives
with this growing niche area of technology—sex tech. Jimmyjane has
led the sex toy category, which was once taboo to mainstream
crossover. Vibrators are now recognized as an important tool to help
couples experience a more positive sex life, an important part of an
overall healthy lifestyle.
Hello Touch features a pair of ultra-compact Vibration Pods, each
enclosed in a supple silicone finger pad. It offers more than three
times the power of other fingertip vibrators in less than one third the
size. Unlike other fingertip vibrators, it’s perfect for internal or
external stimulation. It allows the consumer to touch and move as
they normally would, now with added sensations.
For more information, visit Jimmyjane.com.
PLEASURE PRODUCTS
”This is part of our long-term goal
to offer a complete variety of sexual
wellness and intimate products under
the high-end exclusive banner Nobu,”
said President and CEO of Nobu
International Alain Elmaleh.
“Retailers and adult consumers will
find the Nobu Massage Candles and
Nobu Massage oils irresistible.”
Nobu International plans to roll
out a long list of new high-end body
care products in the coming year.
Coming soon is a line of edible,
kissable massage oils that are also
manufactured in France, and offered
in six flavors and two sizes.
Nobu International has an entire
marketing tools package for retailers
to put together for their boutiques.
Both the Nobu Massage Candles and
the Nobu Massage Oils have
attractive displays that include testers
for customers to experience the
products. Kaytel will also have
individual testers for retailer who
don’t have the shelf or counter space
for a display.
Retailers can contact Bodi-Spa
Inc. for ordering information by
calling (514) 855-0045, ext. 230 or
email alain@bodispa.ca.
98 | AVN.com | 12.13
LionsLingerie.com Launches, Announces Spokeswomen Contest
Lions Lingerie, a new retail/wholesale distribution company, has officially launched at LionsLingerie.com.
“My partners and I have been working close to a year to get this site live and running with all the best merchandise from the best
and most well known manufacturers. We are thrilled to finally be able to offer these products to the public,” said co-owner Mike K.
In addition to the launch, the company has announced they will be holding a Twitter contest to find the perfect girl to represent the
Lions Lingerie brand.
If girls are interested in working with us, they should take a photo in their sexiest lingerie and Tweet it @lionslingerie with the
hashtag #LionsGirl. Once 500 submissions are received, the Lions Lingerie team will post a page
with all the submissions and let users vote on which girl will represent the newest brand in
the lingerie business.
LionsLingerie.com offers full lines of lingerie including babydolls, bras, catsuits,
corsets, costumes, negligees, plus sizes, shoes and men’s apparel. The site
currently has approximately 500 products available with new items being added
every day.
The site boasts a free membership in which members who sign up
automatically get between 15 percent to 20 percent off sitewide.
In addition to distributing products from well-known
manufacturers such as Pipedream Products, Coquette, Fantasy
Lingerie, and Baci, the company is also in the process of designing
their own brand which will be available middle of next year.
For more information, visit LionsLingerie.com.