Page 94 - AVN December 2013

Hot Off The Shelves >>
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Doc Johnson’s Super Hung
Heroes Leap into Mainstream
When Doc Johnson entered the world of superheroes earlier
this year, they knew they’d created something special. Once
word spread across the internet, inquires began coming in from
across the globe asking when and where these items could be
purchased. These requests were from sex toy aficionados, comic
book collectors and movie fans alike.
Several thousand pieces of this unique Platinum Premium
Silicone collection have been sold; The Caped Cock and The
Incredible Hunk have been the most popular.
“Since the Super Hung
Heroes teaser
announcements, the buzz
has been steadily growing.
This line has captured the
imaginations of fans
worldwide. The impact of
our design, presentation,
and promotional efforts is
evident in the demand
PLEASURE PRODUCTS
we’ve experienced; we’ve
already run production on
the line three times so far,
just to keep up.” said
Victoria Bowman-Steinour
Doc Johnson’s director of
marketing and public
relations. “This is one of
our most successful
silicone product launches
and we’re excited to build
upon the brand with heroic
new additions in 2014.”
Mainstream media
outlets are taking note of
these ingenious toys. Cultural powerhouse Vice Magazine
included Super Hung Heroes in staff writer Nick Gazin’s regular
column, Comic Book Love-In. Before the review was posted,
writers Gazin and Drew Millard found a novel use for their set of
heroes: they made an Instagram video of Millard juggling the
pieces for their 3,300 Instagram and 6,000 Twitter followers.
Film director Kevin Smith co-hosts an award-winning weekly
podcast, Hollywood Babble On, with comedian/radio host Ralph
Garman. It’s the No. 2 entertainment podcast on the Stitcher
network and has reached more than 500,000 listeners. Earlier
this year, Garman read out loud each product description while
images were shown to the audience.
xoJane.com, founded by Jane Pratt of Sassy and Jane
magazines, took to social media to document the staff opening
their SHH package and their subsequent awe of the products
inside. Executive Editor, Emily McCombs and her coworkers
boast a combined 9,100 Instagram followers and more than
40,700 Twitter followers.
Fangirl site, TheMarySue.com teased about their “special
delivery” on the site’s Twitter account and the recipient staff
writer’s personal account. The site’s post about their Super
Hung Heroes kit includes a direct link to Doc Johnson’s SHH
landing page and six fun photos of the unboxing—fans are still
commenting with their feedback.
Super Hung Heroes are available now. For more information,
visit DocJohnson.com.
94 | AVN.com | 12.13
Sensuva Debuts Line includes three
Erosense
personal moisturizers
Sensuva has announced the launch of a new line
of personal moisturizers called Erosense. The line
includes each type of personal moisturizer:
Erosense Aqua is a natural water-based product,
Erosense Sync is a hybrid formula and Erosense
Luxe is a premium silicone moisturizer.
“We used a combination of high-quality,
natural, organic, and food-grade ingredients that
are gentle and healthy for the body,” Sensuva
Branding and Marketing Director Lisa Mazurek
said. “We know that there are a lot of lubricants
on the market, and we have no plans to become a
lubricant company, but we think offering more
healthy choices is extremely important as
consumer expectations for higher quality body
care products continually increase. Expanding our
line with Erosense seemed logical because of our
company’s focus on a person’s entire sexual
experience and well-being.”
Also, after launching On Silicone Personal
Moisturizer earlier this year, company reps
encountered many requests for these classic
styles.
The entire Erosense line was created in-house
at Sensuva’s own lab in California. The line is pH
balanced for women, and doesn’t contain
menthol, glycerin or parabens.
Launched earlier this year, On Silicone
Personal Moisturizer is a premium silicone
lubricant that included some of the essence of On
Arousal.
“We did that because On Arousal users were
using lubricant with our product and wanted the
powerful effects to stay the same,” Mazurek said.
Sometimes when people use On Arousal with
water-based lubricants, the effects feel stronger,
and when they use silicone lubricants the effects
of On Arousal may diminish somewhat, she noted.
Putting a small amount of On Arousal in there
extends the life and maintains the desired
sensation.
“I believe that Erosense Sync, our hybrid
formula, is hands-down the best one on the
market,” Mazurek said. “It has an aloe vera juice base
and made with healthy, food-grade ingredients. It has a
fresh scent and is more pleasant to the palate than any
other hybrid I’ve seen.
“We also used more silicone than most other hybrids
(around 15 percent) so it lasts longer and feels even
extremely silky,” she continued. “I am incredibly proud
to be offering this formula, it is amazing.“
Erosense Aqua, the natural water-based formula
also has a fresh scent and slightly detectible sweet
taste. It feels the closest to someone’s own natural
lubrication. The aloe vera-based ingredient list is
simple, clean, and the perfect choice for anyone with
sensitivities.
Erosense Luxe, the premium silicone formula, is a
blend of three premium silicones. The consistency is
thin enough to feel your partner, but the glide lasts for
an extended amount of time.
Stylishly packaged, Sensuva is offering the three
Erosense formulas in a 4.2-ounce bottles. Signage and
plenty of educational information is available for
retailers.
Sensuva offers branded counter displays, testers and
matching merchandising sales tools to all retailers and
distributors. Mazurek also is happy to provide product
education and sales tips to Sensuva’s clientele.
For product details and information, contact Mazurek
at lisa@sensuva.com, call (425) 880-6006 or visit
Sensuva.com.
Pipedream Unwraps Fetish Fantasy
Bows & Bondage Kit
Pipedream Products’ best-selling Fetish Fantasy Series has everything needed for a
red-hot holiday season in its Bows & Bondage Kit. Perfect for beginners, these
playful cuff and ankle restraints easily adjust with a Velcro enclosure to comfortably
fit most sizes. The cushy vinyl cuffs feel great against the skin, and are strong
enough to prevent escape. A collar, leash and satin love mask allow for the creation
of varied submissive situations.
“The Bows & Bondage Kit is just what your customers need to get tied up in
romance this holiday season,” said Brand Ambassador Cheryl Flangel. “Adorned with
cute little red bows, these comfy restraints make the wearer the perfect present for
unwrapping.”