Page 88 - AVN December 2013

Hot Off The Shelves >>
Launches Stronic Drei
s
B Swish Debuts
Bmine Mini
Massagers
Fun Factory Trust the Thrust campaign
pushes benefits of pulsators
When something totally different comes along, it may take a
little time for the market to get into the swing of a new thing.
Fun Factory is looking to push things along with its “Trust the
Thrust” campaign, designed to familiarize both retailers and
consumers with its new Stronic line of pulsators.
The third item in the line—the Stronic Drei pulsator—is
coming to adult boutiques in October. To promote Stronic, Fun
Factory has launched this new Trust the Thrust retail
campaign on five continents. Through these educational
efforts, Fun Factory seeks to spread the word that consumers
have a brand-new option when it comes to shopping for a sex
toy. Rather than a pleasure toy that vibrators, the pulsator has
a new kind of motor that creates a thrusting action that
mimics the motions of lovemaking.
Stronic Drei has the same functionality as Stronic Eins and
Stronic Drei. What sets it apart from its sisters is its shape.
offer consumers a firsthand
Drei has ridges all along its shaft and a flared base for
external stimulation (either the labia or perineum). With 7.3
inches of insertable silicone, the Drei has a tip that is slightly
curved and tapered for easy insert and intense stimulation.
“The first review of the Stronic Drei is phenomenal,” said
”This campaign is an effort to
experience along with a
good reason to ‘Trust the
Emilie Rosan, the director of marketing at Fun Factory USA,
Thrust’
referring to a writeup on RedheadBedhead.com.
The global Trust the Thrust campaign offers retailers a
high-impact merchandising kit to promote the Stronic and
educate consumers about this new kind of sex toy. “We think
that people have to hold a Stronic to understand what a
pulsator is. This campaign is an effort to offer consumers a
firsthand experience along with a good reason to ‘Trust the
Thrust,’” Rosan said.
Fun Factory’s merchandising kit includes a swinging display
that showcases the Stronic in motions at all times (pictured
above). “Retailers are already raving about the display. It is
incredibly effective and unique. It attracts the consumer
PLEASURE PRODUCTS
B Swish has unveiled new additions
to their Classic Line of massagers,
the all-new Bmine Classic and the
Bmine Classic Curve.
The Bmine Classic is available in
Blush Pink, Passion Purple and
Midnight Blue, while the Bmine
Classic Curve comes in Azure,
Lavender and Black. Both
massagers boast five functions and
are click-button operated and
waterproof. These new releases
travel small, but pack a big punch of
quiet power.
B Swish’s Classic range is known
to provide big pleasure at affordable
prices, while offering a colorful,
fashion-forward range of massagers.
Said Tery, the newest member to B
Swish’s in-house design team, who
has worked closely on the
development of the Bmine: “These
new Bmine Classics are even
smaller than our much-loved Bcutes,
thus making them perfect for travel.
They’re a go-anywhere essential.”
The Bmine Classic Curve has a
tilted tip at the top of its 2.5 inches of
pleasure, allowing the user to apply
precise stimulation, while the Bmine
Classic features distinctively shaped
ridges and a sleek, smooth
silhouette. The packaging and color
choices give both of these
massagers a sophisticated flair that
will appeal to high-end tastes.
Both the Bmine Classic and the
Bmine Classic Curve are available
now. For more information, email
info@bswish.com.
88 | AVN.com | 12.13
because the Stronic is thrusting back and forth on a swinging display
enticing them to grab it. No one has ever seen anything like this
before!” said April Lampert, sales manager at Fun Factory USA.
Once consumers have felt the STRONIC, they can write in a guest
book and describe the sensation they experienced. The 10 consumers
with the best comments will win a Fun Factory toy on their birthday for
the next 10 years.
These are only some of the elements of this campaign. Fun Factory
encourages all retailers (online and brick and mortar) to join the Trust
the Thrust campaign.
For more about the Stronic series, go to FunFactoryUSA.com.
The Screaming O Debuts DoubleO Vibrating Double Rings
The Screaming O has launched the DoubleO series of vibrating dual erection
rings featuring two specially positioned rings that keep him locked, loaded and
always ready for more.
With one ring for the shaft and a second for the testicles, the DoubleO 6 and
DoubleO 8 are designed for full-frontal contact with an extra-secure fit made
famous by The Screaming O.
“We put a modern twist on two already untraditional designs and created one
of the industry’s first vibrating double erection rings priced for the fast-moving
consumable market,” The Screaming O representative Conde Aumann said. “The
DoubleO designs are flexible for comfort but firm enough for strong and steady
vibration with an effectively snug grip. And with two unique styles to choose from,
shoppers can double their pleasure and try both on for size!”
The DoubleO 6 and DoubleO 8 are powered by the best-selling Screaming O Bullet, each strategically placed to provide direct
stimulation in motion. The DoubleO 6 features a horizontal motor housed in a sturdy sleeve while the DoubleO 8 boasts a vertical
motor ergonomically angled to touch where traditional vibrating rings can’t reach. Simply stretch each ring around its corresponding
contact zone, position the vibrating motor, and experience a whole new way for couples to play.
The DoubleO 6 and DoubleO 8 are made of phthalate- and latex-free SEBS silicone, are waterproof, and buzz for more than 80
minutes with reusable batteries included. Choose from three fun colors: blue, purple and clear.
For bulk or wholesale orders, email conde@thescreamingo.com or visit TheScreamingO.com.