Page 103 - AVN December 2013

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Love Birds Teach
pjur Finishes Successful Run at eroFame
Sex Toys 101 at
Club CalExotics
Club CalExotics, an online community
created by California Exotic Novelties,
presents Toy Time With the Love
Birds—Sex Toys 101. The free hour-
long webinar, happening at 3 p.m.
PST Dec. 12 is an online session
designed to help people learn about
sex toys, how to introduce them into
the bedroom, and how they can
increase intimacy.
“Our mission is to help people
better understand sexual health and
wellness and all the amazing benefits
that pleasure products can bring
them,” CEO and President Susan
Colvin said. “This webinar is our way
of helping to educate the public. We
want them to feel comfortable, not
pjur representatives have
returned from a successful
showing at eroFame, where the
manufacturer was on hand as a
member of the advisory council
with and a 150-square-meter
display where officials showed
off the products and served ice
cream and espresso.
New POS materials, such as
the Sexy Six sachets as well as
table displays and counter
display cardboards, attracted
numerous visitors to the stand.
“We were able to best the
excellent results of recent years
yet again this time around,”
explained Alexander Giebel, CEO and founder of the pjur
group. “Our new products, the Sexy Six, were received
enthusiastically by the visitors to eroFame and the new
marketing materials were a big hit too.”
Product Line in the consumables category,
the innovative marketing materials were
designated as Best POS Activities for the
second year running, and pjur was named
Brand of the Year.
“eroFame 2013 was a smashing triumph
for pjur. Our sales staff had many fruitful
talks for new possibilities for cooperation,
we got valuable feedback on our products
and marketing materials, and booked
record orders for our offers at the fair once
again. Moreover, several hundred visitors
only about our products, but sex toys
in general.”
Toy Time with the Love Birds—Sex
Toys 101 , is an online, interactive
session that allows attendees to ask
questions, take a fun quiz, and even
win pleasure products courtesy of
California Exotic Novelties. Five
In addition to the hundreds of dealers, the stand drew
various journalists, including the Hanover TV channel H1.
Furthermore, pjur was also present at the eroFame October
festival, and not just in person: Yellow serviettes and pjur beer
coasters adorned the tables of the festival hall. More than
1,400 exhibitors and professional visitors enjoyed themselves
until the wee hours.
To top it all off, the pjur group managed to carry home three
EAN Erotix Awards. The Sexy Six were singled out as Best New
took part in our traditional iPad raffle,”
Giebel said.
A record number of participants signed
up once again: several hundreds of visitors
to the fair tried their luck for a brand new
iPad 4 WiFi 4G/16GB. The raffle took place at 6 p.m. the first day of the
fair. An employee from the fashion house of Betram & Führmann in
Munich was ultimately the beaming winner of the evening.
Many visitors showed up at the pjur stand hoping for an iPad on the
second day, too. The winner that day— an employee of lingerie maker
Smiffys from Poland—could thank her athletic ability for reaching the
stand in good time and walking away with the iPad.
The action has become a fixture at the fair. Incidentally, pjur’s prize-
winning actions are not limited to eroFame. Take a look at pjur.com or
Facebook.com/pjurgroup.
“eroFame has emerged as the international B2B trade fair and
registered further growth this year. We are already looking forward to
the next edition in 2014,” Giebel said.
different winners will be chosen
randomly from those who attend and
participate in the final quiz.
“Graduates” will receive an Official
Toy Time Certificate of Completion.
“When we were kids we got excited
about birthdays and the holidays
because it meant new toys,” Jo-Ann
Bird said. “Now that we’re adults we
can still have the same excitement
because they make toys for grown-
ups, too. During Toy Time—Sex Toys
101 we’re going to show people how
amazing and wonderful pleasure
products can be.”
Key concepts covered include:
• How couples can introduce toys
• Different toys and their uses
• Overview of sex toy safety
• How to use toys to spice up a
relationship and improve health
“You’ll also be given the opportunity
to ask those burning questions about
adult toys,” Chuck Bird added. “The
webinar will be very interactive, and is
also discreet, so people can feel
comfortable by participating from the
privacy of their own homes.”
More information can be found on
ClubCalExotics.com.
Nalpac Holiday 2013 Flyer
Available Online
Adult distributor
Nalpac has
released a digital
catalog that shows
the new items it
has in store for
customers this
holiday season.
Among the fresh gift items: eco-compressed
sex furniture from Liberator Bedroom
Adventure Gear, high-tech vibrators from the
Nü Sensuelle collection, SI Sexxy Soaps, new
Hustler masturbators, and LELO’s latest
addition, the Ida.
The digital flyer is available at
Nalpac.us/holidayflyer and also will be mailed
to customers this week. For more information,
call (800) 837-5946 or visit Nalpac.com to order.
The distributor of adult toys and novelties has
a sales team that can help retailers market and
sell products. For more information, email
Nalpac’s sales department: sales@nalpac.com.
Also, visit Nalpac’s newly redesigned blog,
Nalpac.us, for the latest industry news.
Bathmate Preps for Growth in 2014
Tim Brown, brand manager at
Bathmate, recently attended
eroFame in Germany, Europe’s
largest B2B adult trade fair.
According to Brown, “We
haven’t attended eroFame for
the last three years, but the
Bathmate strategy has
changed. It’s important we
attend all the trade shows we
can to demonstrate the great products we manufacture.”
With him at the show was Vadim Days, managing director of Brand One,
Bathmate’s distribution partner in the United States. (The other owner of is
Danny Knecht; the sales director is industry veteran Richie Harris.)
Vadim added, “It’s my first visit to eroFame. The show was brilliant, the
atmosphere at the show was very positive, and it was great to see some new
faces as well as some very familiar ones.”
Bathmate aims to launch two new products in January, signaling the start of
the diversification of the Bathmate range.
Brown said, “We are very successful in our current market, but we’ve been
working tirelessly on some new ideas. It’s time to bring those ideas to market.
It’s a very exciting time for everyone connected with Bathmate and I’m sure it’s
going to be a very successful one.”
Pictured above: Brown, left, and Days, right, at eroFame.
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