Page 70 - AVN August 2013

Hot Off The Shelves >>
Is Sam Taylor-Johnson the Next
Big Thing for the Novelty Biz?
Remember the name Sam Taylor-Johnson. She could be responsible
for the next big sales push for the pleasure products industry.
The British woman was tapped to direct the Fifty Shades of
Grey mainstream movie, which is set for a summer 2014
release. After the boost industry sales saw after the trilogy of
s
best-selling books became so popular, many manufacturers are
expecting another bump following the release of the movie.
“The huge interest around this announcement shows that
Fifty Shades of Grey is still the biggest name in the business,”
said Lovehoney Commercial Director Ray Hayes. “The recently
launched Fifty Shades of Grey Sensual Care Collection and the
original Fifty Shades of Grey Pleasure Collection give retailers
the ideal opportunity to convert this interest into sales.”
The Fifty Shades of Grey Official Pleasure Collection is the
only official licensed range of Fifty Shades of Grey sex toys and
bondage items. The range was developed by adult retailer and
manufacturer Lovehoney, with the trilogy’s author E.L. James.
Lovehoney worked closely with the E L James to make sure the
stylish, high quality range perfectly recreates the items used by
Ana and her billionaire lover Christian Grey.
Excitement surrounding Fifty Shades of Grey is set to
continue as the casting is still yet to be announced.
A recent survey conducted by sex toy retailer Lovehoney.co.uk
revealed the public’s choice to play Christian Grey is Vampire
Diaries’ heart-throb Ian Somerhalder, whilst the ideal Anastasia
Steele would be played by Mad Men beauty Alexis Bledel.
The survey also revealed 90 percent of fans felt the raunchy
sex scenes should not be toned down in the film. In an official
statement, producer Michael De Luca reassured fans, saying
“Sam’s unique ability to gracefully showcase complex
relationships dealing with love, emotion and sexual chemistry
make her the ideal director to bring Christian and Anastasia’s
relationship to life.”
For more information, visit Lovehoney.com.
PLEASURE PRODUCTS
Hustler Toys Launches Bang Bang
Bullet Pro V2
Hustler Toys has launched the Bang Bang Bullet Pro V2, an
improved version of its bullet vibrator. The new version still has
the handy wireless remote control, but now offers five speeds
and eight pulsation patterns. The bullet vibe is ergonomically
designed to hugs the curves of the body, and has an extended
tail for easy removal if the bullet is inserted.
The 3-inch vibrator is waterproof, but not the remote control.
Both pieces, however, are made from phthalate-free, body-safe
materials.
The Bang Bang Bullet Pro
V2 is in stock and shipping.
To stock the item, contact
Tryoo@LFP.com or call (818)
717-5305, ext. 6203.
70 | AVN.com | 8.13
NS Novelties Showcases Infinít
Three-armed vibe offers
endless paths to pleasure
The latest product from NS Novelties, the
Infinít, is garnering plenty of attention for its
unique design and style. It’s composed of three
fully independent motors, each located in one
of the three bendable arms, providing
consumers with one of the most customizable
sex toys in existence.
NS Novelties aptly named this massager
Infinít, given the infinite number of sensations
a user can enjoy with it. Not only can the arms
be bent and twisted to one’s personal needs,
but also the seven vibration functions in each
motor can provide a limitless number of
combinations. Whereas the majority of
vibrators are targeted at a female audience,
this product is suitable for men as well. It can
be used in vaginal and anal play, and also as
an added stimulant to other erogenous zones
like nipples and testicles.
“Our aim has always been to develop
products that are different than all other items
out there. To find a way to expand on current
technology and create something incredibly
unique. The design and construction of the
Infinít sets us apart from our competitors. One
It’s aptly named,
given the infinite
sensations it
offers to users
”
of the frustrations people have vocalized with
vibrators, are the limitations that exist with
both vibration and shape of an individual
product. The Infinít now gives users the ability
to mold the vibrator into a shape that is most
gratifying to their own personal needs and with
an infinite number of customized vibration
settings, they can’t go wrong! There is
absolutely nothing in the market like it!” said
Lavi Yedid, director of operations for NS
Novelties.
The fully rechargeable Infinít boasts high-end
construction as well, with a base made from durable,
body-safe aluminum and flexible arms covered in
silicone.
To find out more, visit NSNovelties.com or follow on
Twitter and Facebook.
Body & Soul Collection From CalExotics Ready for Market
CalExotics has announced the entire Body & Soul Collection is now in stock and shipping, with an
additional 13 new items. “Characterized by body-friendly designs, stylish packaging, and
the most popular features one could ask for in pleasure products, Body & Soul is quickly
becoming one of our most popular collections,” said Susan Colvin, president and CEO.
Among the most popular of the additions are the Body & Soul Rechargeable Lover and
the Love Bunny. Both dual stimulators, they boast seven intense functions of
vibration, pulsation and escalation. They are USB rechargeable with an
included, magnetic cord that’s easy to use.
“Body & Soul is a fast-growing collection that offers a lot of variety
and versatility,” said Lupe Martinez, account manager for CalExotics.
“Like our slogan states—there is ‘something for everyone’! The
collection looks great on a wall together. Stores can take advantage of
our free Visual Merchandising Plan for this, and other collections, to
help them make a bold impact at retail.”
To learn more and to find the Body & Soul Visual Merchandising Plan, as well as other sales tools, visit
CalExotics.com.