Page 48 - AVN April 2013

Business Sense_04.13 3/19/13 2:40 PM Page 48
AVN Q&A
The vice president of sales, marketing and business
development for Pussycash, ImLive and WebCamWiz,
Shay has just entered his second year on the job. The
WebCamWiz VP brought to his job significant experi-
ence in initiating and promoting large-scale global
projects.
We plan to keep
changing the field—
we c ouldn’t have l ed
the boar d without
the solid gr ound that
is ImLive and
PussyCash
”
TECH NEWS
48 | AVN.com | 4.13
Webcam Wizards
ImLive sheds light on its white label webcam powerhouse
Just starting its third year on the scene, WebCamWiz has seen strong growth in the marketplace. AVN sat down with Shay, vice
president of sales, marketing and business development, to ask some questions about the white label cam site venture.
“We’ve seen amazing growth,” Shay said. “We are talking about thousands of new white labels every week. With the constant growth of
the tablet and mobile market, we are not really surprised, though. I believe that with everything we provide—the strong platform, the
marketing tools, the stats, the personalization options—we will continue to grow while staying the best in the market today.”
Looking at ImLive’s ten-year history, how does WebCamWiz
rank in terms of the other business innovations that
ImLive/PussyCash has brought to the market?
WebCamWiz is strongly tied to both PussyCash and ImLive. Its
affiliate program is built upon PussyCash’s foundations, with
ImLive providing the actual cam shows and the customer service,
so we cannot possibly talk about one without mentioning the two
others.
However, it is also a stand-alone website, developed according
to market needs, and it keeps growing every day. Look at the lan-
guage options—English, Italian, Spanish, Portuguese, German,
French, Russian, Hindu. We were the first to offer them to our
clients, and everyone followed. We were not surprised it became
the leading white label generator in 2012. We plan to keep chang-
ing the field—we couldn’t have led the board without the solid
ground that is ImLive and PussyCash. The proven success of
WebCamWiz is a sign that both ImLive and PussyCash are doing
things right.
What are WebCamWiz’s most valuable features that site owners
should know about?
We are giving our partners an option to create their own site—
from many template and design options to the links and banners
they wish to use and even the SEO features and the domain name.
Almost everything on the white label you’ll create with us is
customizable. As of last year you even filter the hosts you’d like to
feature and create niche sites dedicated to whatever type of
performers your visitor would like to see.
How is WebCamWiz different from other white label live cam
products out there?
Well, WebCamWiz is the most highly advanced and by far the
easiest white label generator on the web right now. It doesn’
t
require any prior knowledge—five minutes and your site is ready
to browse on every possible platform, be it the web, a mobile
phone or a tablet. There’s no need to wait for anyone to confirm
or verify it; once you finish building your cam site, it’s up and
ready to go.
We are also the only white label generator that allows you
choose your own business model. We either pay you a 35 percent
share from each dollar you make, or give $75 per sign-up—which
is unique in the market. We are the only site that offers you that
kind of money.
Should some sites more than others think about adding a live
cam offering?
In my opinion, any site that offers matching or dating services,
or any site that deals with adult content, could do with a white
label of its own. In a way, the web is stepping toward the more
“traditional” face-to-face action—exactly the opposite of the cold
world people imagine the web would create—and so, direct
connection with your visitors is a necessity.
However, many site owners understand that the costs of
creating a webcam system on their own is not worth it, money
and developing time wise—and that’s where we come in.
What benefits can a site owner expect from adding a
WebCamWiz webcam product?
One of the main benefits, I think, is the strength of the brand.
Having your own cam site, with a look and a feel you’ve decided
on, helps you be unique and different. Another benefit is the
strong backbone you have: WebCamWiz is using PussyCash’s
reliable billing system and ImLive’s extremely talented hosts—
which guarantees the service quality is and will stay high.
This, of course, promises high revenues—which is probably the
bottom line people are more interested to hear.
As I already mentioned, we are constantly upgrading the site
with new features—for example, as of this month the site auto-
matically recognizes a user’s language and adapts accordingly. That
means the white labels you create are now available to any user
from around the world in their own language, whether they speak
English, Italian, Spanish, Portuguese, German, French, Russian or
Hindu.
In what ways has WebCamWiz changed the webcam industry?
I believe we’ve changed the game by allowing anyone, no matter
his or her background, to get into this business. You don’t need to
know HTML, or anything really. We handle it all—customer
service, legal issues, compliance, technical support. You can get
started right now, on your own terms. It
’
s crazy, isn’t it? We are
very proud of that fact.
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