Page 76 - AVN June 2012

Hot Off the Shelves
2012 ‘O’ Awards The fourth annual “O” Awards will be held Sept. 11
during the AVN Novelty Expo, co-located with the
International Lingerie Show at the Rio Hotel and
Casino in Las Vegas.
The “O” Awards honor outstanding achievements in the
pleasure products industry.
The pre-nomination process for the 2012 “O” Awards is
officially open. To be considered for an “O” Award, products
must be released between June 1, 2011, and July 15, 2012.
This year’s award categories are focused more on products
and manufacturers than on retailers and distributors—a
change largely made to address too much overlap between
the “O” Awards and the annual AVN Awards.
“We had some categories—specifically overall excellence
awards to distributor and retailer categories—that were in
both the ‘O’ Awards and the AVN Awards,” explained Sherri L.
Shaulis, senior editor of pleasure products for AVN. “We
wanted companies to hold that honor of ‘best of the best’ for
an entire year, so we decided to keep them solely in the AVN
Awards in January. That afforded us the opportunity to
expand on some of the existing ‘O’ Award categories as well
as introduce a few new ones.”
There will be a total of 16 awards given this year, including
the Lifetime Achievement Award, which is chosen by AVN
staffers and reviewers before the event.
Additionally, five of the categories will be open to voting by
registered attendees of ANE.
The following are the categories for the 2012 “O’ Awards:
Outstanding Product for Women
Outstanding Product for Men
Outstanding Luxury Product
Outstanding Dietary Supplement
Outstanding Enhancement Product
Outstanding Innovation
Outstanding Lubricant
Outstanding Body or Skin Care Line
Outstanding Non-Powered Product
Pre-noms Open
A total of 16
awards will be
given this year
”
Outstanding Powered Product
Outstanding Lingerie Collection
Outstanding Accessory Product or Line
Outstanding Marketing Campaign
Outstanding Packaging
Outstanding Debut Product
Lifetime Achievement
To pre-nominate a product or line of products for
any of the categories, email OPrenom@AVN.com with
the category name, the product name, its manufac-
turer of the product, and your name and email
address for contact purposes if needed.
To register for ANE, visit NoveltyExpo.com. For
information on sponsorships, contact Sara Harter at
sara.harter@avn.com or (818) 718-5788, ext. 109.
PLEASURE PRODUCTS
Sliquid’s Ride Rock Helps Men Stay in the Saddle Longer
Lubricant manufacturer Sliquid has reformu-
that are the most effective and completely safe for
lated and re-branded its men’s delay spray to
men and women alike.
complement the Ride line of products made
“Careful reformulation by the Sliquid team went
especially for men. Ride Rock is a benzocaine-
into perfecting Ride Rock and I couldn’t be more
based male desensitizer created to prolong the
proud of the results,” said Dean Elliott, owner of
joys of intimate relations.
Sliquid. “Ride Rock delay spray helps men achieve
Ride Rock is currently in production and will
the universal goal of performing at their ultimate
be ready to ship this summer.
potential in the bedroom, further solidifying Ride
Sliquid’s new and improved Ride Rock delay
as the go-to brand for men.”
spray now features the following ingredients:
The Ride roundup of products features Dude
7.5 percent benzocaine, aloe vera, banana leaf
Lube in silicone, water-based and hybrid varieties,
extract, propylene glycol and peg-400. Ride
Ride Rub Stroke Oil masturbation formula and
Rock reduces sensitivity without compromising
Ride Razor Shave Cream in two scents.
sensation. Sliquid’s latest development rein-
For more information or to place an order for
forces the company’s commitment to bringing
Sliquid’s Ride Rock and other Ride products, call
consumers products with pleasure enhancers
(800) SLIQUID or email sales@sliquid.com.
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